Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That's why it is vital to make link building a part of your SEO plan
How important are backlinks for SEO?
Why are backlinks important? Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. ... If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.