Link building is a major factor in how search bots ranks the web pages. In general, webmasters can improve the keyword rankings of their sites by increasing the number of high-quality sites that link to their web pages.

The key steps of a successful link building strategy include:
Know more about your audience.
Make a list of websites which appeal to your desired audience.
Write amazing content.
Match content and keywords on websites.
Reach out to site owners.
Use social media to amplify your content.